Amazon Kindle points to the "already connected" - Courier Communications

STRATEGIES

Into Patrizia Licata

Amazon in California has tested a new method to provide alternate connection to 4G and 3G: the American news agency reported Bloomberg , indicating that it is a technology that uses dedicated spectrum bands (the licenses are the company Globalstar satellite communications ) and Amazon means use to allow customers to connect to the Internet – low price, but maybe even for free – their own devices, like the Kindle . By cutting out the major carriers such as At & t. The technology that is testing Globalstar (with the financial support of Jarvinian and collaboration of Ruckus Wireless) is called TLPs (Terrestrial low power service) and seems to be able to ensure broadband faster and more reliable than wi-fi hot spot ensured by.

Into For now it comes to testing not disclosed to the public, revealed by sources who asked to remain anonymous. The trial, which took place in Cupertino, points out: what are the strategies Amazon : The biggest company in the world of e-commerce is intended not only a destination of the web and a hardware manufacturer but also enter in the market for technology that allows users to connect to the network. Check connectivity to allow Amazon to create and provide a user experience that is as complete, from the way in which consumers go online, the device they use to connect to the web to the activities they do when they are on Internet .

Into Neither Amazon or Globalstar have so far commented on the reports in the U.S. media. This is not however an initiative that surprising: Amazon is not the only Internet company to test a technology that allows it to become a gateway to the web, since Google has already acquired spectrum and mobile networks constructed of ultra-broadband in 17 American cities, acquiring the ability to connect their customers to the network. Google also runs a wifi network in Mountain View, Calif., and will provide wireless connectivity, thanks to an agreement signed recently, in Starbucks Coffee Americans.

Into The chief executive officer of Amazon Jeff Bezos made it clear that in its objectives is to make Amazon a one-stop shop for consumers to Internet and the strategy has paid off: sales last year increased by 27% to 61.1 billion dollars, while investors continued to reward the title, the value of the stock market has doubled in three years.

© ALL RIGHTS RESERVED 27 August 2013

TAG: Amazon, Bloomberg, Globalstar, Internet, Kindle, Google, Starbucks, Jeff Bezos