Mini Tablet: Amazon, an amazing Christmas for Kindle Fire

Monday, December 30, 2013

Amazon, an amazing Christmas for Kindle Fire - WebNews

The Kindle Fire showed a peak of activations during the holiday season, most of the iPad and other tablet rivals. The Flurry report.

Floriana Giambarresi , December 30, 2013, 12:26

holiday season always lead to a spike in sales of electronic devices, but those of 2013 marked an incredible success of those targati Amazon : during this period, range of Kindle Fire tablets have been activated 24 times more compared to a typical day of December and it is a number much higher than that experienced by rival devices, primarily those from Apple, Samsung and Acer.

Christmas activations of the Kindle compared to a typical day in December (image: Flurry).

is what signals the analyst firm Flurry, which has just released several numbers of sales related to the Christmas holidays this year. In other words, the Amazon’s tablet continues to be one of the most popular Christmas gifts 2013 ever, what mainly due to the low price set by the Seattle group. In fact, Amazon sells its products without ever earn, but by focusing on profits that then come thanks to sales of digital content to enjoy later on their tablet.

Flurry points out that “we believe that the price of the business model, the target market and the form factor contruibuiscano all the major boost in the Kindle activations at Christmas than other times of the year”, and it would therefore was the general strategy of the group to make possible the success of its tablet, so cheap (and of appeal for several factors) so as to be able to fit between the cost of year-end consumers. The company began selling the Kindle Fire HDX last fall and started to sponsor them aggressively with numerous advertising campaigns, also some hardware comparisons also beat the iPad Air, the best-selling tablet the globe.

Finally a curiosity: were the tablet with only Wi-Fi connectivity devices sold for Christmas, probably due to the fact that those with support for 3G then require a data plan and are, moreover, not ideal for children.