Mini Tablet: Joints and Amazon Kindle together with

Marco Grigis , May 8, 2014, 15:11

The future of publishing can not be separated from digital, but sales models change. And it is for this reason that, during the International Book Fair in Turin, Joints and Amazon have announced an interesting collaboration so that ebook and classic books are no longer in opposition.

Thanks to the agreement between the publisher and the big sale online, in 170 libraries reached the point will be offered throughout Italy Kindle and Kindle Paperwhite with a price starting at from 59 EUR. And for the buyer to an eReader Amazon gift five books in digital Once the catalog, in addition to other promotions related to the possession of a GiuntiCard.

It is not all: by the end of the year, Amazon and joints together will create a online store with a special selection of books, DVDs, CDs and toys available in the immense list of eCommerce portal, where customers reaching the point will have access to special promotions or enjoying earning points to be converted into vouchers to spend in libraries affiliated. So says Jorrit Van der Meulen , vice president for Amazon Kindle:

Couplings, with its centuries-old history and its bookstore chain among the best known and loved in Italy, continue to operate in the way of innovation for the benefit of its customers. Amazon and joints share the same passion for the customer and for reading. With its 170 libraries, Giunti is the ideal partner to accompany Italian readers in discovering the benefits of digital reading.

The same opinion is Martin Montanarini , CEO of Giunti:

“The agreement Couplings-Amazon is a milestone and a strategic opportunity to develop the market of books and reading promotion in Italy, in every possible format. The Kindle ecosystem is highly praised by customers all over the world; Thanks to this agreement, we will make available to our customers the broadest possible selection of books and eBooks as well as a large digital innovation, adding the Italian Kindle Store and the online store Once you reach the traditional offer of reached the point. “

It is a very interesting project, a way of demonstrating how the pleasure of reading on paper and the evolution of technology can coexist, without hurting each other. A strategic union that, in the long run, will demonstrate how the two can live together and help each other ecosystems, banishing the specter of technology over the traditional libraries.