the hangover disposed of presentations Samsung and Apple touches to Amazon recover the scene with the new Kindle . The company of Jeff Bezos, who according to the World Confederation of Trade Unions boasts the title of “ worst boss in the world “, unveiled the new Kindle from 59 € that in addition to ‘ touch interface has a faster processor by 20% and storage space doubled. A follow Fire Hd in screen sizes from 6 “(15 cm) from 99 euro and 7″ (17 cm) from 139 euro. Finally, the flagship Fire HDX 8.9 that uses the new Fire Os 4 “Sangria” from 379 €.
For the new device has the task to make you forget the embarrassing flop of Fire phone that has catapulted the company into a complicated smartphone market where Facebook has also previously tried the thrill of bankruptcy. While Apple aired the show’s presentation of the iPhone 6, Amazon decided to turn it down, or rather to bring down the price of its smartphone by 0.99 cent to $ 199 with a two-year contract with AT & amp; t. A move a bit ‘forced drastic but since according to estimates by the British newspaper The Guardian , which has crossed the data of a pair of research, the company’s Bezos has sold to date approximately 35,000 phones and these are the most optimistic estimates.
A failure to Amazon, a company that recently more than to look like a little ‘too Google is fighting on many fronts. Maybe too many. As noted by Business Insider, has its own mobile operating system, has its own app store, sells music, books, films and TV programs, will soon have its own network for the online advertising , accept payments via smartphone, has a major cloud computing service (server rental) and is testing drones. But it’s not Google, it’s Amazon. Nothing wrong with that, except that in addition to the Mountain View giant rivals Bezos begin to be numerous. Among the giants and start-ups. If Apple has a very specific focus, Amazon is famous for not having it.
In the past nine months, the former book seller (in the sense that now sells much more) has made three forays into the world of hardware with a TV streaming box, the smartphone and the mobile payment service. Then he launched the marketplace for local services, the subscription for unlimited e-books, the food delivery in a day and a streaming music service. Meanwhile, he also finds time to quarrel with the authors and publishers because of a too aggressive commercial policy.
The Amazon’s strategy is unknown. We focus on the long term, you give up the profits and bear the tight margins priorities such as the enlargement of the market and customer satisfaction. The competition is mangled shots of Low Price and also the partner companies suffer the consequences of this attitude. In this way, however, Bezos expects this year’s sales of $ 91 billion more than the top 12 online retailers put together. But in front of 810 million losses the title this year fell by 20%. In addition there are a number of start-ups such as Spring, Fancy and One Kings Lane who want to become more attractive buying process online, while WunWun offers a free delivery service within one hour for those who buy in the local shops. Instacart instead is a grocery delivery service where drivers drive cars they own, while orders received through a smartphone. And it is already more widespread than Amazon Fresch . Besides, Bill Gates has always said. “At this time in a garage is developing a start-up that will be dangerous for Microsoft.”
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