The Washington Post will be free, but only on the new Kindle – pagina99

The famous American newspaper after the purchase by Amazon founder Jeff Bezos, is recovering. According to Bloomberg a free app is only available on the new Kindle Fire to increase the number of digital readers, but will remain in payment for other devices. For competition authorities could be a problem

Washington Post is one of the papers most famous in the world, as well as one of the best. But the crisis has also reached this giant publishing information, that between 2012 and 2013 saw profits fall by 55%. To reap the fortunes was the founder of Amazon, decided to save the historic decline from American newspaper focusing on the quality of the content. And to reach new readers, a man like Jeff Bezos has many tools available.

After having shelled out $ 250 million to buy the Washington Post , entered the capital, recruited 100 new journalists and appointed director Fred Ryan, a founder of the news website Politico, Bezos has something else in mind. A free app of the Washington Post will already be installed and available for free on the new Kindle Fire 8.9-inch, the popular e-reader and tablet from Amazon. For now it is a rumor, the appearance of Bloomberg Businessweek and not yet confirmed. But could fall fully into the Rainbow Project, designed to increase digital media players.

Given the success of the Kindle and news that may arrive in the field of hardware with new devices (like the Kindle Phone), the free app could bring a considerable number of readers to download digital editions of Washington Post and visit its website. Only obstacle? The protection of competition. There is already an app for iPhone, iPad and Android. It is downloadable for free, but provides for a monthly subscription fee from $ 14.99 to access all content.

Since the arrival of Bezos, readers have increased by 63% in a year, according to the New York Times , and the company’s philosophy has changed dramatically. “Journalists need to know that will be incurred – told the New York Times Marty Baron, executive director of the Washington Post – that their colleagues are not going to disappear and that can do their jobs without worrying about losing it. Optimism, like negativity can be contagious. ” That’s why those results, as would Bezos, are only the beginning.

David Carr, influential columnist for the New York Times has recognized a ‘ turnaround in the quality of the newspaper Bezos. “The newspaper once under siege – he wrote – is in the midst of a great race, returning to the kind of journalism that journalists (and readers) live.” To see if the competition authority will not hinder the infant Rainbow Project.