Plenty of choice
A few years ago we were wondering if the ebook would read on e-reader , like the Kindle, or on tablet , like the iPad. For this second party sided with me too because I thought that with the e-reader not there would be chance development content Next Generation made possible by the advanced features of the tablet. Ebooks on e-reader were, and remained, the digital copies of books and not have anything added or taken away: their nature It is somigliarli as possible. Jeff Bezos was clear when, in defending the minimalism of the Kindle, said “what we can add War and Peace ? No . ” But there would be a lot of things to add to direct player in the vast subcontinent of fiction . There are more than 150 characters, and some have even taken the trouble to make a map of the places mentioned by Tolstoy and has counted 212, (certainly are more).
A recent Survey conducted by Nielsen , on a sample of 2 thousand readers in the US, showed that the most of player digital use even the smartphone read ebook . Something unthinkable only two years ago. Discovery that confirms the axiom that in the digital world is a review of all odds. In fact, the response to correct query “on what you read ebooks?” Should be: depends . It depends on ‘ environment and fact in which the player carries out the reading. Because the player not uses only half to read, but use all those who available , mistaking according to the contingency as it does with the shoes.
The birth of the reader / listener hybrid
birth this hybrid reader has been made can by technology as a superfine dish molecular El Bulli. This technology, developed before Amazon with the service Whispersync allows you to sync point reading through the various devices and applications to read the same family related to ‘ Account Reader . Reopening the ebook on a different device from the last used, here is the page that is left in the previous session of reading reappears in the new. The only requirement is to have active , upon re-reading on a different device or application, any Internet connection , wi-fi or phone that is .
Amazon has gone even later to meet the needs of those increasing number of readers who choose to listen a novel or an essay. 60 thousand stocks available Audible , the world’s largest distributor of audio books purchased from Amazon in 2008, is available Whispersync For Voice sync The audiobook files with version Edition ebook. Listening to a certain point and then read on the Kindle or the application from the point left with listening. It also works in reverse. On Kindle Fire and the Kindle app for Android can read and listen simultaneously .
iBooks devices Apple Play Books for those Android offer synchronization service . Of course there is no interoperability between different systems, you can start reading on iBooks and resume on Kindle: everything happens within the same family. A big problem that sooner or later we will have to settle for other reasons. To measure the distance between the rigidity of supply and demand growth would be enough to consider this fact. The customs of some player say “ advanced ” (and there are many) are such that these read either digital and paper and source both versions of content, to switch between them with great ease. There is a drawback to consider: the book can not be synchronized with the application because it is electrically non-conducting material. The point of reading is to be tried by hand and browse a text liquid is slippery. There is a special program Amazon called Kindle Matchbook , which unfortunately only a few participating publishers, which with the ‘ buy Book can download the same ebook with an additional price of 2.99 EUR. So you can jump from one to another as the bus to the subway with the same ticket.
The revenge of reading
With this ubiquity reading on digital media, the writing is having a huge renaissance and, Far from being driven out by other forms of communication sexiest, remains the back communication human as he predicted Jacques Derrida in very difficult times, when all the maitre-a-penser provide for the death of the book and the succumbing of reading and writing at the hands of the word and vision.
behavior of player are however changed from the days when Derrida defended the space of writing. Today, except in special situations, are only to have some continuity with the time to sit down and read five hours a row without interruption. Also are lot people and not want quit reading and wish to continue it along side to multiple activities who perform daily on work, family and leisure time and transfer. Here read in interstices of time , using the most varied situations in which they manifest, it has become the ‘ only way to continue to read content called books . It is a read hiccups , broken but not at all distracted once implemented some training and tuned senses and intelligence with this mode of use of a cognitive content . What is the half right for this purpose? What is the medium that the ‘ 80% people always below , also during a church service? The smartphone
Willem Van Lancker , the co-founder of Oyster streaming service ebook subscription, He sees it this way: “The best way to read is what you have with you. It requires no programming. The home library you any good when you’re at the park. ” And in fact Oyster said recently that the 55% of access at your service reading takes one smartphone . Most of the users of the service law during the night and this Oyster introduced in its app an option that facilitates reading in dark: it is called Bright and reduces the emission of blue light by backlit devices.
The smartphone as a universal device
Here is the development of technology and behaviors have led to a device synthesis preferred medium read phablet , ie a smartphone screen generous. It is said that Apple , which already dominates this market segment with the iPhone 6 plus, is work on new model and lighter more manageable. The Chinese market , which is becoming the first market in the world, is rewarding smartphones large format and today are just the users of the Celestial Empire to show the path of innovation. If we want to know where will the consumer technology we have to look to China for its understanding. For example, in China market share of ebook higher that the books . In the West, where the book has an established tradition and rooted, the ebook more effort to make inroads. And in the end we shall fall behind.
Judith Curr of Simon & amp; Schuster , one of the five major publishers in the world, said, “ The future of digital reading is on the phone . It will be on the phone and be on paper “. A forecast some more ‘sustained because, according to the Nielsen survey cited above, the 41% of the selected sample read on tablet (was 20% in 2012) and 32% on e-reader (it was 50% in 2012). Sustained, but not busted: the 54% sample read occasionally also on the smartphone (it was 24% in 2012). The figure falls to 14 % when it comes to indicate the smartphone primary device reading (it was 9% in 2012).
A trend that is further confirmation. Apple says that the 44% of download ebooks from his store happens to be iPhone and the segment of users of ‘ Kindle app on smartphones is the increased growth among customers to Amazon .
read on your smartphone
Read ebook well done on a smartphone not means a penalty, as is commonly thought but a ‘ experience like from the look Video . It can be done and can enjoy. Today the screen a smartphone has a higher resolution to that of a printed book (the resolution defines the number of points per square inch, ppi). L ‘ iPhone 6 plus has 401 ppi against the 300 of a book. The character are Net , detailed and Finished in the curvatures. The contrast superlative (and the contrast ratio of 1,300 to 1), which means that the white is white and black is black and not their approximation. The background is such that even the best can make coated paper, a paper now used for editions of prestige. No ink will ever printed match Black produced by a screen with a contrast ratio of 1300: 1.
And if the publisher was diligent readability of a page a ebook not can matched from that of a Book printed industrially for the mass market. The page is airy, the space between the lines is generous and paragraphs are clearly identifiable. The pages on ebook not Cost , when the cards constitute a significant financial constraint. The ebook, however, must be designed and implemented well. Few publishers have understood and therefore we see several issues that seem to lost opportunity.
Then there is the issue of size of screen not so penalizing as it may seem. Today the average size of a screen of a mobile phone is 5.1 inch when in 2011 it was 3.9. Then there are the phablet , those including of the 6 and 6.9 inch on which law senz ‘ other better, but have the disadvantage of being bulky to handle and weigh about 50 grams more of the phones smaller. But we can still keep with hand and this is what differentiates them from the mini tablet.
weight can be, however, a really hassle , because they hold an immovable object in hanging position for an extended time can strain the wrist and arm muscles and eventually be inconvenient. This certainly will see some significant improvement in the near future.
The consequences of reading on smartphones
The tendency to read on mobile phones large format will have effects very important whole ecosystem Book . Finally the big publishers , who continue to control the content and have invested very little resources ebook seen as a format not required supplementary distribution will be forced pack of products to be consumed on a area small and packed . Finally, after 10 years since the introduction of the Kindle, we can begin to see that ‘ product innovation that is completely missed in the mainstream publishing world. In this regard, Jennifer Maloney, the reporter of the “Wall Street Journal” for the publishing industry, writes: “
The growth of the reading on the phone is pushing to redefine the way publishers whose books are designed , marketed and sold in light of the smaller screens on which are read. It is also raising concerns about how it will be possible to maintain the concentration necessary to read in the middle of the swarm of alert, rings and notifications that occur on mobile phones.
Challenge deadly for authors and Editor that will finally face seriously with this reality from great potential If you want to stay afloat in a pond increasingly choppy. Simon & amp; Schuster seems to be fully aware. Liz Perl, head of marketing publisher in New York, told the WSJ: “The option to read everywhere is amazing. It is a duty for us publishers track these people “. American publishers are in fact starting to offer extracts free of their works from download by selected environments as hotels, airport lounges, railway cars and everywhere focuses premium customers among which there will certainly readers equipped smartphone.
Those, and many, who still think that reading a novel on a smartphone resembling more a punishment than a fulfillment They can console themselves with the thought that read on a phone is better than not reading at all . And there’s also a better thought: those who read on a phone does not stop buying, giving and exchange books. They will do more than in the past, although they will not have time to open them. But that publishers can care less.
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