Once agreement-Amazon: Kindle Paperwhite available in independent bookstores – GraphoMania (Blog)

nice move to Once to (try to) put an end to the diatribe between paper and digital physical libraries and digital libraries. Giunti Editore, in fact, signed with Amazon a distribution agreement that allows you to sell the Kindle Paperwhite (the Kindle more popular

, with prices ranging from € 129,99 and above) in independent bookstores throughout Italy. In this way we hope to entice more people to read and go to the bookstore. It is an agreement that has several positive points: many still look with suspicion the eReader and very often this distrust is due primarily to the fact that they have never seen one; sometimes booksellers turn up their noses before the digital books seen as rivals and it is true that those who love the books you let go, sometimes, to snobbish attitudes towards paper books. Joints and Amazon so doing bring a bit ‘of virtuality in the physical bookstores and a bit’ of physicality in the digital store.

It is undoubtedly a commercial transaction, in which both joints as Amazon will have their own advantage: after all we are talking about business and the book, ultimately, is a product to sell. But will also be good for those who read them books and sells them, because the ability to have access to a vast catalog is never taken lightly.

To Montanarini Martino, CEO of Giunti Group, this agreement represents “an extraordinary opportunity for all those independent bookstores that will offer its customers the best e-reader on the market, improving service and shortening more and more distance between digital and paper. Who will live happily in a bookstore. ” For its part Jorrit Van der Meulen, Vice Amazon Kindle emphasizes that “the independent libraries play an important role for the readers of the community in which they find themselves” and that “the independent bookstores Italian will be the first to have this opportunity and to promote all forms reading. “

When reporting the news, Giunti publisher says:” In a rapidly changing global market, making it essential to the acquisition of new reading tools, it is important to be and feel, from booksellers and from readers, part of that community who loves to read books, talk about books and have the ability to easily access to the greatest number of titles. “

Photo | Amazon

Roberto Russo was born in Rome and lived in Perugia. Doctor of ancient Christian literature, Greek and Latin, is fond of the prophet Elijah. It follows two mottos: “Nothing that is human is foreign to me” (Terence) and “Every time I have been among men have returned less a man” (Thomas a Kempis). This voltage is tearing apart his life. Among other things, it is bloggers on various newspapers nanopublishing, as well as publisher of Graphe.it.

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