Now Amazon is completely changing the business model
‘ An app free every day ‘: this is the model with which Amazon has built the success of his App-Shop for Kindle and Android , in a short time become a reference point (and often the only one used by mass) between the app store alternative to Google Play. App to be available on a daily basis so A Free Sample Amazon had then assisted special days were proposed to cost tens of app. By the time the model has lost some of its strength, on the one hand for the shrinking number of quality app to make free for users and the other for the rise of the freemium model, that does not charge download of ‘ app and the early stages of the trial, but then asks for a fee to unlock the whole app, to advance (in the case of games) level more easily, or to access to interesting features. The approach was so widespread that recently it was difficult to find app really grauite on Amazon App-Shop: the search ended with the lantern pulping who wanted the free app at all costs, with a certain rate abandonment of the store.
Zero euro for download, but also for any in-app-purchase
Now Amazon completely changing the business model primary reliance to greatly simplify the user experience of the app. The approach is to put in a single container Amazon Underground , a whole series of app completely free: at zero cost as regards the download, but also the use, no system in-app-purchase, or if this is putting every ‘buy’ at a cost of 0.0 €. The model is very attractive for developers, who are paid from Amazon every time someone uses an app , namely $ 0.002 per minute. This way developers can focus on the experience of creating use app really in line with user needs, without having to come up with new ways to remove some euro portfolio. Developers do not have to change the app to be featured on Amazon Underground; They should only submit your app through the Portal Developer the App-Shop Amazon (Amazon Appstore Developer Portal).
Iain Gavin, Director / GM Amazon Appstore UK, who presented the project, we have clearly asked for “ But the money where Amazon makes them? “. “Amazon earns every time a user holds within its ecosystem, sooner or later when it performs in an action profitable for us ” – it was the answer. The approach is the same as the last Kindle, the Amazon hardware which does not derive profit, but that is the gateway by which users land on the deck of the giant set up by Jeff Bezos: once the platform will make a purchase of a well, a film, an MP3, an app. And – as we add this – to give Amazon important data on their habits ‘grazing’ in the shop of Android apps and the operating system that is the basis of the Kindle.
On Amazon Underground are a lot of games, but there are apps productivity : in any case is all offered for free, with the remuneration system of the developers we mentioned above. For users it is certainly an interesting twist, since the word free is the only one that really does rhyme with application to many. The app, as it was also for App-Shop, is not available to Android users on Google Play, but clicking on the link in the store (visiting amazon.it/underground) you will receive an email with the APK to download. The latest Kindle bring dowry Undergroud the arrival on the market, directly integrated in the menu, while the older models will function as part of the next update of Fire OS.
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