Not even the christmas sales are able to stop the decline of the tablet market, that has the minus sign for the ninth quarter in a row: according to the data of IDC:, the sales globally between October and December 2106 stopped to 52.9 million units, 20,1% compared to the fourth quarter of 2015. The sales of the entire 2016, equal to 174,8 million units, have been lower 15.6% to those of the previous year.
According to the preliminary data of the analysis company, between the companies Apple keeps the first place, but it also records the greatest flexion with the 42.6 million ipads to be delivered in 2016, 7 million less than the 2015, for a market share of 24.4%; in the following Samsung, clothing etc in the fall with 26.6 million tablets sold against the 33.4 million in the previous year and a market share of 15.6%. To the shoulders of two giants in suffering fly instead Amazon, which doubles the sales of his Kindle Fire from the 6.1 million copies of the 2015 to 12.1 million last year, thanks evidently to the aggressive pricing in the low end of the market. Stable Lenovo, slips, however, on the fourth place with 11.1 million tablets sold, while growing Huawei in the fifth place, with 9.7 million units compared to 6.5 million in 2015.
Less pessimistic than IDC, but still negative, are the data provided by the analysts of Strategy Analytics, according to which in the fourth quarter, sales of tablets are declined by only 9% on an annual basis, at an altitude of 63.5 million units. In the face of a decline of interest in peri-tablet-classical models 2-in-1, that is to say those with a detachable keyboard that can act as an alternative to the notebook, you confirm that the market segment of "hot”, even if the same analysts point out that “the price remains a key factor to the behavior of consumers in the replacement pc and tablet, what is evident in the decline of the deliveries of the iPad Pro and the Surface Pro 4“.
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