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May 18, 2015 | 11:38

Amazon satisfied: good results for the service Kindle Unlimited. Its major competitors? Social media and app

It dates back to July 2014, the decision of Amazon to change its delivery model, offering its users a subscription of $ 9.99 a month to read freely from a selection of 600 thousand ebook. forums/ '+ disqus_shortname + '/count.js'; (document.getElementsByTagName ('HEAD') [0] || document.getElementsByTagName ('BODY') [0]). appendChild (s);} ()); //]]>

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                         Milan - Junior Account Agency for public relations "

 
 
                         

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Facts and figures

             

                          

                         Cinema Audience (AudiMovie) April 2015 "

 
 
                         

                         Advertising investments (Nielsen) I quarter of 2015 "

 
 
                         

                         Online audience (Audiweb) March 2015 "

 
 
                         

                 ALL ITEMS
             

 
             
                           

         

 
 
         

             

Documents

             

                         

                         The book market survey Aie: + 6.4% the children's publishing, in shooting the independent libraries "

 
 
                         

                         Consolidated net decrease in the first quarter of the year for communication Cairo: 1.9 million euro. Well the magazine sector "

 
 
                         

                         Pietro Scott Jovane says "Expo as an opportunity to take new initiatives" "

 
 
                         

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                         Paolo Fiorelli, senior key account manager for Italy of Saxoprint "

 
 
                         

                         Msc Cruises relies on marketing to Riccardo Casalino. He responds to the CEO Gianni Onorato "

 
 
                         

                         Massimiliano Ferrini, head of sales for Italy of Veritas "

 
 
                         

                 ALL THE CARDS
             

 
             
                           

         

 
 

             

Agenda

             

                         

                         IAB Forum - Appointment of the year on digital and interactive communication in Italy "

 
 
                         

                         Viscom Italy 2015 - Exhibition dedicated to the world of visual communication "

 
 
                         

                         Trailers Film Fest - Festival of film trailers and the development "

 
 
                         

                 ALL EVENTS
             

 
             
                           

         

           

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Ads agcom Apple TV plays listening audience auditel cda Cinema Communication corriere Publishing Facebook FNSI journalists google Internet Italy La7 Manager Mediaset market Microsoft Mondadori new media advertising Radio rai RCS share Silvio Berlusconi sky social networks Print Telecom Telecom Italian TV viewers tg1 tlc tv twitter Vodafone web Wind

 
 

 

 
     

 
 
 
 
 
 
 
         

 
     

     

 
   

Job Listings

Milan - Junior Account Agency for public relations "

Roma - Agent trade advertising space "

Milan - Account (urgent search) "

ALL THE ANNOUNCEMENTS

Facts and figures

Cinema Audience (AudiMovie) April 2015 "

advertising investments (Nielsen) I quarter of 2015 "

Online Audience (Audiweb) March 2015 "

ALL ITEMS

Documents

The book market survey Aie: + 6.4% in the children's publishing, in shooting the independent bookstores "

Net consolidated declining in the first quarter of the year for communication Cairo: 1.9 million euro. Well the magazine sector "

Peter Scott Jovane says" Expo as an opportunity to take new initiatives ""

ALL DOCUMENTS

Manager

Paolo Fiorelli, senior key account manager for Italy of Saxoprint "

Msc Cruises relies on marketing to Riccardo Casalino. Responds to the CEO Gianni Onorato "

Massimiliano Ferrini, head of sales for Italy of Veritas "

ALL CARDS

Agenda

IAB Forum - Appointment of the year on digital and interactive communication in Italy "

Viscom Italy 2015 - Exhibition dedicated to the world of visual communication "

Trailers Film Fest - Festival of film trailers and the development "

ALL EVENTS

Amazon satisfied: good results for the service Kindle Unlimited. His … – Primaonline.it

      

  

Report
to a friend

Print

Create PDF

May 18, 2015 | 11:38

Amazon satisfied: good results for the service Kindle Unlimited. Its major competitors? Social media and app

It dates back to July 2014, the decision of Amazon to change its delivery model, offering its users a subscription of $ 9.99 a month to read freely from a selection of 600 thousand ebook. forums/ '+ disqus_shortname + '/count.js'; (document.getElementsByTagName ('HEAD') [0] || document.getElementsByTagName ('BODY') [0]). appendChild (s);} ()); //]]>

NEWS

->
 
           
           

 

Video

 

 
 
 

 

  U2 improvise a performance in 'incognito' in the subway in New York
 

 

 ALL VIDEO
 

 

 
           

             

Job Listings

             

                         

                         Milan - Junior Account Agency for public relations "

 
 
                         

                         Roma - Agent trade advertising space "

 
 
                         

                         Milan - Account (urgent search) "

 
 
             
 
             

                 ALL POSTINGS
             

                           

         

 
 
         

             

Facts and figures

             

                          

                         Cinema Audience (AudiMovie) April 2015 "

 
 
                         

                         Advertising investments (Nielsen) I quarter of 2015 "

 
 
                         

                         Online audience (Audiweb) March 2015 "

 
 
                         

                 ALL ITEMS
             

 
             
                           

         

 
 
         

             

Documents

             

                         

                         The book market survey Aie: + 6.4% the children's publishing, in shooting the independent libraries "

 
 
                         

                         Consolidated net decrease in the first quarter of the year for communication Cairo: 1.9 million euro. Well the magazine sector "

 
 
                         

                         Pietro Scott Jovane says "Expo as an opportunity to take new initiatives" "

 
 
                         

                 ALL DOCUMENTS
             

 
             
                           

         

 
 

             

Manager

             

                         

                         Paolo Fiorelli, senior key account manager for Italy of Saxoprint "

 
 
                         

                         Msc Cruises relies on marketing to Riccardo Casalino. He responds to the CEO Gianni Onorato "

 
 
                         

                         Massimiliano Ferrini, head of sales for Italy of Veritas "

 
 
                         

                 ALL THE CARDS
             

 
             
                           

         

 
 

             

Agenda

             

                         

                         IAB Forum - Appointment of the year on digital and interactive communication in Italy "

 
 
                         

                         Viscom Italy 2015 - Exhibition dedicated to the world of visual communication "

 
 
                         

                         Trailers Film Fest - Festival of film trailers and the development "

 
 
                         

                 ALL EVENTS
             

 
             
                           

         

           

You are talking about

Ads agcom Apple TV plays listening audience auditel cda Cinema Communication corriere Publishing Facebook FNSI journalists google Internet Italy La7 Manager Mediaset market Microsoft Mondadori new media advertising Radio rai RCS share Silvio Berlusconi sky social networks Print Telecom Telecom Italian TV viewers tg1 tlc tv twitter Vodafone web Wind

 
 

 

 
     

 
 
 
 
 
 
 
         

 
     

     

 
   

Job Listings

Milan - Junior Account Agency for public relations "

Roma - Agent trade advertising space "

Milan - Account (urgent search) "

ALL THE ANNOUNCEMENTS

Facts and figures

Cinema Audience (AudiMovie) April 2015 "

advertising investments (Nielsen) I quarter of 2015 "

Online Audience (Audiweb) March 2015 "

ALL ITEMS

Documents

The book market survey Aie: + 6.4% in the children's publishing, in shooting the independent bookstores "

Net consolidated declining in the first quarter of the year for communication Cairo: 1.9 million euro. Well the magazine sector "

Peter Scott Jovane says" Expo as an opportunity to take new initiatives ""

ALL DOCUMENTS

Manager

Paolo Fiorelli, senior key account manager for Italy of Saxoprint "

Msc Cruises relies on marketing to Riccardo Casalino. Responds to the CEO Gianni Onorato "

Massimiliano Ferrini, head of sales for Italy of Veritas "

ALL CARDS

Agenda

IAB Forum - Appointment of the year on digital and interactive communication in Italy "

Viscom Italy 2015 - Exhibition dedicated to the world of visual communication "

Trailers Film Fest - Festival of film trailers and the development "

ALL EVENTS

Sunday, May 17, 2015

The success of Kindle Unlimited: “So says 40% more» – Shippingonline

Il ebook market in Italy is still in its infancy, but growing

->

Rome – The challenge for Amazon about subscribing to a fixed price for unlimited ebook reading is working. In the first nine months after the service was that offers access to thousands of digital books, Amazon has increased the reading time by 40% among users of Kindle, and those who bought the ‘flat subscription spends 25% more than before in buying books. Russ Grandinetti , vice president of Amazon Kindle with responsibility in the world, smiles and looks at the progressive revolution in book format. The group of e-commerce is known to be very jealous of the statistics, but in this interview Grandinetti tells for the first few numbers of the service.

A new model
The challenge of Amazon came with books and has now extended to a huge electronic market and immediate. The field of books seemed well established, but in July 2014 Amazon has decided to change the model again, proposing a subscription from $ 9.99 a month to read freely between a selection of 600 thousand ebooks . Before Amazon had moved a startup English, Oyster. But Amazon has a huge user base. In November 2014, the service has arrived in Italy. The big question about the model readers would have chosen? And Amazon and publishers would be convenient?

The paradigm of cinema
“Not only Amazon, but the entire industry is in the early steps of a process of understanding of how many books should be part of a subscription service and how not, “says Grandinetti, citing the model adopted by the cinema:” When a new movie comes out, you go to the cinema . Shortly after the film will also be in a subscription on pay TV. It’s a good balance for the producers and the public. ” Also it applies to books? “We and the publishers do not yet know when the life of a book is right to be an ebook, or if part of a subscription service,” admits Grandinetti.

Grand Alliance
The tone is conciliatory. After years of battles with the big US publishers, the Seattle company has managed to renew the sales agreements with industry giants. “Without reopening the whole matter, the conditions needed to be changed. I am happy that in recent months we have managed to find an agreement, “he says Grandinetti talking about the controversy billionaire. “I think we have much interest to ally ourselves that fight,” he adds speaking publishers. “I like to do business in Italy – says – because Italian publishers consider very pragmatic and commercial. Business in a positive way – continues Grandinetti, who understands Italian and facets of language -: Italy has a market where the biggest publishers are also the largest sellers of books, and then have a very clear vision of the market ».

The “numbers” of the flat
The news is that the flat subscription, Kindle Unlimited , it seems to work . “On average, people gain the reading time by 40% compared to what they did before they bought the subscription and spend 25% more in books,” says Grandinetti. Amazon is satisfied: “In every country where we launched the service, when people buy a subscription to read most of the books included in the subscription and of those to be bought separately,” says Vice President of Amazon.

Italy, a little ‘back
The Italian market is still forming. “In the United States and UK is a novel that sold digitally in the printed version – known manager Kindle -. Italy looks quite like the rest of Europe, although it is a bit ‘back: we arrived later, the editors have left later. ” Amazon confirms the estimate of an increase of 30-40% per year market. “We have a certain passion for books , even beyond the measure of the volume of business,” insists Grandinetti. The real challenge is to bring more people to the front page of a book, digital or paper. “Books are important in a world where all media compete for attention. The biggest competitor to the Kindle are not paper books, but social media, other app. ” The battle for attention is growing on.

->

© All rights reserved

Thursday, May 14, 2015

The success of Kindle Unlimited: “So reads the 40% increase” – Il Secolo XIX

 

The ebook market in Italy is still in its infancy, but growing

->

Rome – The challenge for Amazon about subscribing to a fixed price for unlimited ebook reading is working. In the first nine months after the service was that offers access to thousands of digital books, Amazon has increased the reading time by 40% among users of Kindle, and those who bought the ‘flat subscription spends 25% more than before in buying books. Russ Grandinetti , vice president of Amazon Kindle with responsibility in the world, smiles and looks at the progressive revolution in book format. The group of e-commerce is known to be very jealous of the statistics, but in this interview Grandinetti tells for the first few numbers of the service.

A new model
The challenge of Amazon came with books and has now extended to a huge electronic market and immediate. The field of books seemed well established, but in July 2014 Amazon has decided to change the model again, proposing a subscription from $ 9.99 a month to read freely between a selection of 600 thousand ebooks . Before Amazon had moved a startup English, Oyster. But Amazon has a huge user base. In November 2014, the service has arrived in Italy. The big question about the model readers would have chosen? And Amazon and publishers would be convenient?

The paradigm of cinema
“Not only Amazon, but the entire industry is in the early steps of a process of understanding of how many books should be part of a subscription service and how not, “says Grandinetti, citing the model adopted by the cinema:” When a new movie comes out, you go to the cinema . Shortly after the film will also be in a subscription on pay TV. It’s a good balance for the producers and the public. ” Also it applies to books? “We and the publishers do not yet know when the life of a book is right to be an ebook, or if part of a subscription service,” admits Grandinetti.

Grand Alliance
The tone is conciliatory. After years of battles with the big US publishers, the Seattle company has managed to renew the sales agreements with industry giants. “Without reopening the whole matter, the conditions needed to be changed. I am happy that in recent months we have managed to find an agreement, “he says Grandinetti talking about the controversy billionaire. “I think we have much interest to ally ourselves that fight,” he adds speaking publishers. “I like to do business in Italy – says – because Italian publishers consider very pragmatic and commercial. Business in a positive way – continues Grandinetti, who understands Italian and facets of language -: Italy has a market where the biggest publishers are also the largest sellers of books, and then have a very clear vision of the market ».

The “numbers” of the flat
The news is that the flat subscription, Kindle Unlimited , it seems to work . “On average, people gain the reading time by 40% compared to what they did before they bought the subscription and spend 25% more in books,” says Grandinetti. Amazon is satisfied: “In every country where we launched the service, when people buy a subscription to read most of the books included in the subscription and of those to be bought separately,” says Vice President of Amazon.

Italy, a little ‘back
The Italian market is still forming. “In the United States and UK is a novel that sold digitally in the printed version – known manager Kindle -. Italy looks quite like the rest of Europe, although it is a bit ‘back: we arrived later, the editors have left later. ” Amazon confirms the estimate of an increase of 30-40% per year market. “We have a certain passion for books , even beyond the measure of the volume of business,” insists Grandinetti. The real challenge is to bring more people to the front page of a book, digital or paper. “Books are important in a world where all media compete for attention. The biggest competitor to the Kindle are not paper books, but social media, other app. ” The battle for attention is growing on.

© All rights reserved

->

This news leaves me

Wednesday, May 13, 2015

Fly the subscription Kindle: “We read 40 percent more” – Reuters

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->

 Culture

 
 Article taken from the edition on newsstands the day 14/05/2015 .

 

Fly subscription Kindle: “We read 40 percent more”

 

 Russ Grandinetti, vice president of Amazon: access to the catalog with a monthly fee was a success

The challenge for Amazon about subscribing to a fixed price for read ebook unlimited working. In the nine months since the introduction of the service that offers access to thousands of digital books, Amazon has experienced an increase of reading time by 40% among users of Kindle, and those who bought the flat subscription spends 25% more than before in the purchase of books. Russ Grandinetti, vice president of Amazon Kindle with responsibility in the world, smiles and looks at the progressive revolution d … more

 Benjamin Pagliaro

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The Internet of things and the interest of consumers – Today

And ‘one of the technology trends of 2015 (according to Gartner): is the Internet of things, Italian translation of the Internet-of-Things (IOT), one of the phenomena destined to change lives of all of us!

What is it? In summary, the Internet of Things is the process by which physical objects are connected to the Internet, enabling them to transfer data and communicate with other devices. In short, you are bothered by the fact that the paper printer in office runs out suddenly? You can use the Internet of Things to monitor the levels of card and receive a notification when you need to buy another card or even create a command that automatically sends a purchase order when paper stocks fall below a certain level.

Founded as ‘machine-to-machine-communication’, the Internet of Things with the passage of time is proving a real paradigm shift in the way people interact and objects and then (why we talk about it here) between customers and products . It ‘a path that began with small and large appliances but soon came out from the confines of our homes (beyond the home automation): objects that do not require human intervention to operate and interact, a reality that is taking place before our eyes.

Almost two thirds of consumers say they are attracted by the Italian prospect of saving time through the use of new technologies, declaring himself attracted by the opportunity to organize their lives more easily . This is also why I would say that it is a process that must be accompanied with confidence, but also with some attention.

The rules (such as those of the Communications Code) are struggling to regulate the new multiple situations in which may be you: enough to think of the issues related to privacy, the connection costs, the problems arising from the development of new business models , which complicate the contractual models and appear new subjects such as manufacturers of smart terminals, M2M service providers, suppliers of app, phone operators, etc (think of when the consumer buys a device interconnected, like a Kindle, usually equipped with a SIM, but not signing a contract for the supply a communication service).

It ‘s already clear that possible disruptions could multiply at the expense of users … one more reason not to neglect the phenomenon: the Internet of things there and soon consumers will touch it.

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