is the new program of Amazon to increase sales of the Kindle family: it is called Amazon Source , and currently consists only USA . There are many independent bookstores that have interpreted the new found company of Jeffrey Bezos as yet another attempt to drag the traditional reading of the guillotine and the economic interests of independent booksellers.
The home page of Amazon Source (USA)
The press release appeared on Amazon.com on November 6th marked the official beginning of a form of collaboration between the products Kindle, independent bookstores and other resellers , as for example those of electronics or appliances. The program – which currently has only been tested in two stores in Seattle – allow new resellers to obtain the full range Kindle (e-reader, tablet and accessories) and offer it at their store.
The statement reads, in fact, that “in addition to the discount on Kindle and Kindle accessories for resale, retailers have the option to receive 10% from each book purchased through the bookstore of the device sold. ” All for a period of two years from the sale of the device.
In addition, in an attempt to spread any potential sales channel, Amazon has provided two versions of the program Amazon Source, Bookseller Program , which is dedicated specifically to libraries , and General Retailer Program studied, however, for electronics stores . The most striking feature is the difference in guaranteed discounts to retailers.
Always in the press – through the voice of the vice president Russ Grandinetti – Amazon has upheld the validity of the traditional book, what paper to speak, but he also stressed the willingness of readers to try a “ digital reading experience ‘to be combined experience of habitual reading.
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