Unlimited Amazon Kindle in Italy: Books Unlimited 9.99 EUR per month – The Daily

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rumors had already circulated a few weeks ago, but the ‘ official announcement only arrived today: Amazon lance Unlimited Edition . This is a subscription service at very low rates ( Italy € 9.99 per month), which began in US: as early as last July. Subscription is available for devices Edition and for all (smartphones, tablet , PC and Mac ) equipped with the application for reading of e-book license plate Amazon .

According to the colossus of the ‘ E-commerce , the service to read an unlimited number of books including 700 thousand titles available to users. Of these, however, only 15 thousand are in Italian .
‘s Move Amazon follows the model of business already adopted by Scribd in the field of e-books and Spotify in the music. It is here, in fact, that Amazon is expected to pull out those profits, even in 2014, are missed. The results of the third quarter , published a few weeks ago, reported an operating loss of 544 million dollars, compared to a turnover of over 20 billion. To weigh the many investment and acquisition , but also some flops too, such as the Fire Phone , the smartphone strongly desired by CEO Jeff Bezos and without appeal rejected by the market.

We offer 30-day free trial of Unlimited Edition , which started November 4, says a lot about how Amazon points on the new service. The initiative in Italy , however, has a different meaning than in the overseas market. If in the US: Amazon has moved to try to beat the competition and strengthen its position of dominance with about 65% of a market a marked increase in Italy things are different. The delay in digital it takes the e-book in our country to the lowest levels in Europe , with a prediction that would see the digital format in 2015 to reach just 10% market compared with 59% in the US, the introduction of Unlimited Edition looks more like an attempt to revive the e-book in an asphyxiated.

The impact of service Amazon weblog will be verified, even against those Editor who are trying to convert to digital and are fighting to eliminate legal barriers that are still hindering the diffusion of e-books. First and foremost is the imposition of ‘ Tax 22% come under the scrutiny of the campaign # unlibroèunlibro asking for the application of the more favorable rate of 4% was adopted for the Books paper .

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