Amazon launched the next generation of its devices to read books. We tried Kindle Voyage, to see if it is better than its predecessors. And we found that …
Background
In 2007, the year when Apple launched the first iPhone, Amazon has the duty ‘ ebook. He did, remember for the young, with the first generation of Kindle. At the time, tools really revolutionary and today undoubtedly belong to a new, unprecedented category of “modernism”. Slow, large, strange, yet still absolutely compatible with the contents that can lead, that is, the e-book.
Amazon had married for the first idea that serve paper and ink “digital” (already more , especially starting from Sony, had put in bridge similar activities with these technologies eInk and ePaper) and you could feed the industry. Had bought technologies born at Palm / Handspring, ie the format “prc” turned definitively in “.mobi”, and created the chain of ebook that we all know. Of course, we now know that the idea of Jeff Bezos was basically good and would work, but in 2007 he was living above the Amazon’s ability to sell books “physical” and deliver them with its bigger and sharpened chain of integrated logistics.
Think about moment: a distributor of Italian books probably would have tried to use all its resources to prevent even the possibility of the eBook, both from a legal point of view that economic and fiscal, for fear of seeing the collapse of its traditional business making eating competition from digital. Amazon has instead decided to take out the competition Digital beating it at its own game and put her feet in the largest ebook store, automatically resizing all other possible competitors. Different styles.
This long introduction to say, the story of the eBook reader from Amazon (Kindle understood as the hardware) intersects with a product strategy (e-books) and services (the catalog of e-books) for nothing trivial or daughter’s case. The system consists Kindle so more “divisions”: the catalog / service, is the reader hardware, but also the app to be installed on phones, tablets, computers and even to use the browser. Why, after creating a reader owner and very good for reading but virtually useless for any other purpose, Amazon did not want to run the risk that manufacturers of smartphones and tablets could overtake (in the long run, the use of specialized equipment are absorbed in those “generalists”) and has made the app to prevent someone else did by putting it out of action in that segment.
Then Amazon has also sought to expand in two directions: tablet (Fire) and phone . With the phone for now it went very badly, while the tablet is not yet said and if is still playing (see the last, very economic model just launched) because the tablet is used in synergy rather than with books or games especially with movies and TV series, of which Amazon has a nice library and a user base. The Kindle hardware, however, remains an ideal tool for anyone who wants to read a book and that’s it.
Ok, and after realizing what a Kindle reader, let’s see how they work.
Before Voyage
Amazon has created several generations of his readers, every 12-16 months. The good thing for those who bought the first generation is that, unlike the smartphone, the compatibility with the contents is virtually absolute. An ebook released today from Amazon you can load and read easily even on the first generation device. If anything, what changes is the screen resolution and its characteristics “organic”.
The first-generation Kindle was launched in late 2007 for $ 399 and was sold in no time. This was followed by a second generation of both the US and internationally. The first generation of equipment was rather angular forms, systems adventurous to turn the page, even a vertical strip that visually showed how far it had come by reading (a kind of “pillar” of the thermometer). Already the second (that discovery in Italy) was much softer and interesting. Amazon also created the dark version (anthracite called “graphite”) and especially the DX (white and graphite) with a 6-inch screen not only but also by 9.7 inches.
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