Sign on ebook, Amazon accuses Apple of having obstructed Kindle - melablog.it (Blog)

Into Continue to hold court proceedings related to the topic of the U.S. Department of Justice against Apple, accusing it of having made sign on the system prices of ebook . Yesterday is touched to Amazon witness , and inevitably the statements are bounced around the Internet: the company founded by Jeff Bezos in fact accused Apple of hindered Kindle its policy, so going to damage the ebook reader Amazon weblog.

Into Specifically, Amazon has criticized the proposed Apple to switch to a market model in which publishers were to fix prices rather than retailers, meaning that damage specifically sales of Kindle. To support it, the Vice President of Amazon’s Kindle, Russell Grandinetti, according to which in 2010 after the proposed Apple publishers put an “ultimatum” to Amazon to change the business model: either he would embrace the “agency model” of Apple or Amazon would have risked receive late in the ebook version of the book publishers involved.

Into Among the company Bezos and publishers there was in fact a real clash, already described in the past by the CEO of Penguin, as unpleasant reaction of the Amazon would in fact was angry to the demands of the publishers, who on the other hand felt a boon for Amazon at the expense of the real value of books sold on the Kindle with the existing model. After threats and temporary suspensions, Amazon would then contract, accepting the agreement for the new market model proposed by Apple and publishers involved.

Into Apple’s defense of these charges is linked to the health of the ebook market, improved after its entry according to the Cupertino company: the ability for publishers to set the price would in fact have prevented Amazon to sell e-books at a loss, just to spread Kindle as basic reading, fostering competition not only Apple, but also other companies like Sony and Barnes & Noble. The difference in negotiations with various publishers, and agreements t hen close with them, it would be a further point in favor of Apple, to show that he had conspired to do signpost against Amazon.

Into According to legal experts Mark Lemley and Pam Samuelson, however, the Justice Department would have no reason to consider themselves defeated, because the different types of agreement may be actually a facade to hide a real conspiracy. Everything and the opposite of everything, in short: we’ll see how it turns out.

Into Street | Macnn.com

sign on ebook, Apple defends and defines the procedure bizarre

Into June 2, 2013 – Edited by Rosario

Into A process bizarre : this in no uncertain terms, the adjective used by the lawyer of Apple Orin Snyder, during the harangue defense against accusations of sign on the price of the ebook by the U.S. Department of Justice. The same word was also used by Tim Cook , on the occasion of the recent interview in the now famous D11 Conference a few days ago.

Into According to Snyder, in case of conviction for Apple may occur for the first time in the history of the situation in which a newcomer in a market is punished on charges of violating the antitrust laws. From here, the questioning of the merits of the case:

Into “When the U.S. government puts together a case, many people think that there is any merit in it. But our government can not go wrong, and sometimes it just takes a crab. Apple has not conspired with any publisher individually, collectively or in any other way to raise prices within the industry. Apple will go on trial for not having done anything wrong. Every single indicator of market health has improved, after Apple’s entry in the field of e-books. “

Into Snyder has also pointed out how Apple is actually remained outside the negotiations of which we speak, finding himself at the window towards the under counter moves made by the publishers, of which the Cupertino company was not aware of. According to the lawyer moreover, the Justice Department would not have any evidence to prove otherwise:

Into “What the government is trying to do is a process of reverse engineering from a market effect.”

Into The process on the alleged cartel wanted by Apple on the prices of ebooks, will go on for the next 3 weeks: today expect new statements by the witness Kevin Saul, who has already declared the self-exclusion by Apple in ” problems “that the publishers had 5 in respect of pricing policies with Amazon.

Into Street | Appleinsider.com

Cartel ebook on Apple, now check the e-mail of Steve Jobs

Into

Into Update May 17, 2013 – Edited by James Martiradonna
As if the video at the bottom of the post was not enough, now the Department of Justice of the United States has discovered a new test that is likely to fit Apple and put it seriously. In the reconstructions of the prosecution, in fact, Cupertino would have stained connivance with five American publishers in an attempt to control the prices of the industry and hinder the advance of backroom deals with Amazon.

Into It must have been a coincidence, but a short distance from the launch of the iPad, eBooks that until a short time before they were safely at $ 9.99 on Amazon began to be traded between $ 12.99 and 14, $ 99; a curious coincidence , which did not convince the authorities. So much so that in the system of law because it explicitly of a “prescient prediction of Jobs,” when he said that the prices of books would be leveled. In short, h ere’s a potential sign on the price of virtual volumes that could have an effect heavy.

Into The fact is that Jobs talked about the thing on several occasions, including in his official biography, and this is not really clever idea, given the suspicion with which they are adocchiate certain practices on the other side of ‘ Atlantic. And now, in a situation already complicated, it takes well Jobs email to James Murdoch’s Harper Collins, in which substantially proposed three scenarios are plausible : the first, the publisher alliance with Apple and creates a market of books with prices significantly higher than those charged by Amazon. In the second, remains with the publisher Amazon and gains in the short term, then, however, “the day will come when Amazon will pay only 70% to $ 9.99.” “After all,” Jobs wrote, “they also have shareholders. “

Finally, the third and tragic possibilities. You revoke the license to Amazon to distribute the books of Harper Collins, leaving the user in the hands of piracy. And once embarked on that road, “there’s no way to get out.” And apparently, the transaction worked perfectly, as to say the government’s agreement would be signed just two days after .

Into For the moment, Apple defends himself by saying that he had conducted separate negotiations with each of the parties involved, among other things, rubbing of having broken the monopoly of Amazon. For the defense, in other words, it is only inevitable that publishers have decided to embrace almost omnogenee policies, which, honestly, is a somewhat ‘flaky.

As emphasized Into Paczkowski of AllThingsD, however, it seems that Jobs has been limited simply to “indicate the ceilings for the wide price ranges,” so much so that even admits the possibility of project failure . The impression, therefore, is that the Justice Department has “chosen with great care and isolated a single sentence to get the maximum effect.” Who knows if the judge is of the same opinion.

Prices of eBooks here is the video that fits Jobs

Into src=”http://static.blogo.it/melablog/mossberg_jobs_ebook.JPG” class=”post”

Into When Judge Denise Cote denied the request for advanced storage by Apple and the five U.S. publishers on the issue price of the eBook in its judgment cited a “prescient prediction of Jobs” on the launch day of the iPad that eBook prices for consumers would be “all the same.” Now the video of that moment has dawned online .

Into The U.S. Justice Department claims that Apple is complicit-or even-active part in the creation of a sort of sign on the price of the eBook ; speaks explicitly of a “conspiracy” designed to artificially manipulate the prices for end users, lately all leveled on the same values. And so, while some publishers-Simon & Schuster, Hachette and HarperCollins-have capitulated and renounced Model Agency, Apple, Macmillan and Penguin go on arguing that, if anything, inflated prices and anti-competitive practices were the order of the day on Amazon.

Into Too bad that the request for storage has not been accepted , mostly on the basis of a series of public records which place in a complicated situation the parties involved. The video we are talking about, which is available on this page dates back to January 27, 2010, the day of the launch of the original iPad. During the occasion, Walt Mossberg asked Jobs why a user would have to spend $ 14.99 for an eBook on Amazon when you can find the paper equivalent to $ 9.99 . The answer is shrouded in mystery but very clear: “the prices will be the same … in fact publishers stop selling their books on Amazon.”

Into insider knowledge of events? Simple cunning of a fox in the old course? Or is it a hypothesis of rational ? What is certain is that, in those days, Macmillan and Amazon were on the front lines to the prices of e-books, the first wanted to get them for $ 15, the second to leave them at $ 9 .99. Three days after the video, Macmillan actually withdrew his books from the Kindle Store. Not surprisingly, now, those statements provide additional strength to the system accusatory .