Michael Seto Amazon CEO Jeff Bezos Apple and Samsung dominated the tablet market, but for the first time ever the number of tablets shipped Has decreased. That’s bad news for all tablet manufacturers, but Amazon’s Kindle line of tablets is getting hit blackberries than most.
A new report published by IDC shows That worldwide tablet shipments have shrunk for the first time since 2010.
That IDC says Q4 tablet shipments were at 76.1 million units, a drop of 3.2% on 2013.
This chart from IDC shows the breakdown of tablet manufacturers:
Amazon is not just the smallest tablet manufacturer On That chart, it’s anche Been hardest hit. It saw a drop of 69.9% in shipments from the previous year. That’s to make larger drop than ITS rivals. Apple’s shipments shrunk by 17.8%, and Samsung’s shipments were down 18.4%.
What this chart does not show is the standard book-reader sales of Kindles. Instead, it Measures tablet sales – know Amazon’s Kindle Fire range of Android tablets.
It’s difficult to say exactly why Amazon Took longer available a huge hit on tablets. It’s not like it did not launch any new products in 2014: Launched an updated Amazon Kindle Fire tablet in October in That was lighter, faster, and had a better room. Judging by the figures published by IDC, it does not look like the refreshed Kindle tablets sono stati to hit.
The IDC report omits the Kindle Fire HD tablet Because of Its six-inch screen size. Amazon says the device That was one of its best sellers over the holiday season, Although it’s unclear Whether That would have a sizeable impact on the statistics published by IDC.
Amazon has not Been having much luck with hardware. Phone Sales of the Fire, Amazon’s first foray into the smartphone market, sono stati weak. Third-party sales figures published in 2014 suggested That Had Amazon only sold 35,000 Fire phones. Since then, Amazon Has Repeatedly dropped the price of the phone, Eventually Bringing It to just 99 cents (down from $ 199.)
Disclosure: Jeff Bezos is an investor in Business Insider through His personal investment company Bezos Expeditions.
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