In his catalog there are 180 thousand titles in Italian, in a total of five million in the global store, from 2011 until today has evolved into eight versions, while the operating system is also become a desktop application and since two years it is possible to read ebooks in the monthly subscription without even purchasing them individually. Is the Kindle, one of device central of the world, the Amazon, the one that remembers the first love of Jeff Bezos: the sale of books.
of Course, the times have changed since more than twenty years ago that I started in Seattle the revolution of the online trade that ebooks now represent a slice almost irrelevant, however, the introduction of the Kindle – however, in the same period of the iPhone, the annus mirabilis of 2007 – is a very important step because it has dematerialized the object is "born perfect", the book, helping to change the habits of reading and its potential. Just think of how today you can use comments and notes in a common platform, the idea of access, which replaces the possession of, the loan, the diatribe tax on, in a Europe that was not ready. At least until a short time ago.
The numbers of Kindle in Italy
5 years from December 1, 2011, the day on which Kindle, device Amazon for reading ebooks, and the Kindle Store made their debut in Italy. From that moment on, the digital readout is grown in the Country, the offer is more than tenfold, and the Kindle Paperwhite is among the electronics devices sold on Amazon.en. A ebook five of the top 100 of the most sold weekly in Italy, there are books published by independent authors, and with the program, Kindle Direct Publishing, thousands of authors, the italians are already taking advantage of a new way to publish around the world, also helped in the translations, and earn up to 70% of the rights.
The birthday is the perfect opportunity for Amazon to establish a ranking of the ebooks sold in the past five years, only today are offered at a special price. Looking at the rankings yearly, and in 2012, the bestseller has been Fifty shades of Grey by E. L. James; in 2013, Hell by Dan Brown has conquered the top of the leaderboard while in 2014, the head of the list was Before we say goodbye of Giulia Beyman; in 2015, the palm and the title of the most sold went to the girl on The train by Paula Hawkins, and in the course of 2016, the bestseller has been scent of tea leaf of Dinah Jefferies. the Italian authors most beloved by readers Kindle are: Andrea Camilleri, the Italian author who has sold more units, Elena Ferrante, the author of the Italian’s most-read. The author of the bestseller, self-published with KDP is Giulia Beyman, creator of the books, mystery of the series dedicated to Nora Cooper.
geographical map
Amazon also track for the first time, the map of these 5 years of digital reading in Italy, analyzing, through the sales on the Kindle Store, the consumption of the eBook at the local level. The ranking of the regions with the highest rate of purchase per capita of ebooks between 2011 and 2016 sees a spread of digital reading, especially in the North and Center of Italy. In the first place attests to the Valle d’aosta, followed by Lombardy, and Liguria, while in Friuli Venezia Giulia and Trentino-Alto Adige close to the Top 5 at 4th and 5th place. Follow Piedmont, Lazio, Veneto, Sardinia and Tuscany.
by Analyzing also purchase price per capita of the ebook in the city over 100,000 inhabitants, Milan is the head, followed Trieste, Padua, Bologna and Florence. Turin, Rome and Genoa rose to 6°, 7° and 8° place. Close the Top 10 Verona, and Brescia, and Venice stood at 14° and Naples on the 19th. Rome as you climb the leaderboard in the top 10 of all the cities that are most purchased Kindle eReader.
The Kindle
In the 5 years of presence in Italy, the Kindle has been constantly innovated from a technical point of view, introducing many new features and services over the years, from the pages scroll to the vocabulary, functions for children. Amazon has also launched Kindle Unlimited, the subscription service at £ 9.99. This charging system in the current family of devices, which includes the Kindle entry-levers, the Paperwhite, the Kindle Voyage and finally the last arrived, the Kindle Oasis, 30% thinner and 20 percent lighter, with case charger.
The evolution of the ecosystem on the Kindle since 2011, with the eReader 4.0 and a million titles in total (and 16 thousand in Italian), through several innovations in both the services and the devices, up to 2016 with the Oasis, the new Kindle HD 8 and 5 million of securities, of which 180 thousand in the Italian language.
Some statistics and curiosities
The first ebook sold on the store of the Kindle in italy in 2011 was "The world as will and representation" by A. Schopenhauer.
The five ebook more sold in the last five years are: the girl on The train, 50 shades of grey, A family almost perfect, the scent of The tea leaves, Hell.
The ebook has gathered the most reviews is For a onion of Tropea.
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