Amazon Kindle Fire adds an X in HD - Computer Point

Into The Fall collection 2013 square screens new, new OS and a new price on the tablet of Seattle. Jeff Bezos and company place great importance especially on the quality of service

Rome – Hardware powerful, attractive price, services and content: with these credentials Amazon presents the challenge autumn with Apple, Samsung and other tablet makers in view of Christmas shopping. The new Kindle Fire HDX are undoubtedly sold at a price of custom-built sedan, with the Seattle company headed Jeff Bezos that pushes hard and fast acceleration on the quality of the software on their new creation for groped to wrest the preference of buyers. Bezos And this time we are putting a lot of his face, as if to groped to deal a big blow to the competition to earn a lot ‘of land in this round.

The gauntlet has been launched: the third iteration, the tablet Amazon Kindle Fire seems ready to groped to rip the legion of iPad and Android tablet Nexus 7 led by the scepter. The new HDX models 7 and 8.9 inches are fitted by first-class processors, lots of RAM and a GPU capable of giving graphic unthinkable until a few years ago on a mobile device. But, as usual, from Seattle choose to focus a lot on the services offered to customers and the price: the 7-inch model starts at $ 229, and offers a screen fullHD by 320ppi paired with a quad-core CPU Snapdragon 800 and 2GB of RAM . If this is to combine the video to watch in streaming or (new) offline for those who subscribe to the Prime program in the U.S., and a battery life improved, the overall result is impressive.

The same applies to the 8.9-inch model (priced from $ 379): there is the same basic processor 2.2 GHz can turn off each core or the entire electronics to save energy, so to increase the autonomy especially when you are in low-demanding as reading, plus a screen with a resolution of 2560×1600 pixels. The Kindle Fire HDX can be lit up to 17 hours under certain conditions, up to 11 using the tablet as normal: all with a redesign of the body that made them lighter and thinner. And this time Amazon has tried to avoid compromises in other aspects such as the camera (the largest model arrives in 8MPX, on the smallest to 5, but both with a lens f / 2.2 front), which is up to those competition, or in the accessories with the covers Origami calls that allow you to protect the screen and at the same time support the tablet on a table for writing or watching movies.

A serious restyling has also received the operating system, which is always a fork of Android (4.2 in this case), it is called Fire OS 3.0 “Mojito” : in this case Amazon has cleared the field by a series of choices especially graphics that penalized the usability of the previous version, bringing the interface to more traditional paradigms (via carousel compulsory app, now there is also the grid) and improving many aspects also dedicated to the public enterprise with the management of security certificates and an email account definitely grown. The Silk browser has been improved.
The target audience of Fire remains that the consumer is no accident that one of the most publicized is the “Mayday” call for help for immediate , a kind of service to be activated anywhere in videoconferencing there is a connection available and which receive the support and advice of an experienced Amazon directly to video on the screen and with the ability to show the actions to be performed remotely or even solve some configuration problems (in each case, the operator can feel but did not see the customer). The goal of Amazon is to provide within 15 seconds of being prompted an active support directly to the customer’s home, at all hours and every day of the year: an idea that does nothing but translate into reality the eternal purpose which supports the ‘company (in customer at the center of everything).

There are also other software functions that are obviously tailored to the needs of the consumer audience: X-Ray , the service content delivery “extra “is extended parallel to the film and music, respectively, providing extra information and trivia about movies or TV series for viewing or showing the lyrics heard. Second Screen , compatible with some Samsung TV, PS3 and PS4, allows you to display the contents in a vision on the screen in the living room and take advantage of the above functions X-Ray on the screen of the tablet (but works via the cloud, c ‘you need an Internet connection for this to work: there is no direct connection between tablet and TV). And there is also support for some WiFi printers.

Finally, groped to finally break the competition, Amazon has decided to leave in the list old Kindle Fire HD, but upgrading the CPU bringing it up to 1.5 GHz and the new Mojito installandoci on board: will cost $ 139 , a remarkable price for a 7-inch screen with 1280×800 and the whole plethora of functions guaranteed by Fire OS 3.0 and that despite the shortcomings in the specification than the Nexus 7 could still cause some problems because of the price considerably lowered.

Luca Annunziata