Mini Tablet: Kindle Washington Post and the magic formula for Bezos to launch its ...

video player PRESTIGIOUS AND THE EVERYDAY JUST PURCHASED AT THE HEART OF AN AMBITIOUS PROGRAMME TECHNOLOGY TO EXPAND THE MARKET WHICH INCLUDES THE AMAZON’S DEBUT IN THE PHONE. THE OBJECTIVE TO CONQUER SPACE WITH THE QUALITY OF CONTENTS

Valerio Maccari Into Rome J eff Bezos, after a summer culminated with the triumphant conquest none other than dell’ultrablasonato Washington Post, is preparing to amaze: it would be ready, according to increasingly insistent voices, the launch of Kindlephone, the device a bit ‘smartphone and a bit’ ebook reader with which to attack the Aamazon phone sector. To give oxygen to the voices again, this time, was the reporter Jessica Lessin, signing on industry leading technology in the Wall Street Journal. As he writes, Amazon is considering the idea of ??launching a smartphone – probably the Kindle line – at no cost or free for the end user. It is unclear how Amazon could, in the event, do margin: according to insiders, could point out a subscription to content – e-books, videos, music, now even the WP – published by Amazon and probably exclusive for your smartphone. On the other hand, it would not be the first time that Amazon sells at a loss: the company is indeed known to be a “loss leader” shall have the Kindle reader, on sale for $ 79, has a production cost of 84. A deadweight loss that Amazon recovers through the sale of e-books exclusive to the Kindle platform, and that has helped the spread of the video player itself. The tablet of the house, the Kindle Fire HD, is sold below cost: $ 207 needed to produce it, compared to a retail price of 199. But the strategy has

also benefited in this case half of the Android tablet, in the U.S., is a Kindle Fire. It is therefore not entirely bizarre the idea of ??selling a smartphone to zero dollars, especially when you consider the huge portfolios of editorial content or products sold by Amazon, and that could be used to make margin. The company, in fact, has long been transformed by e-commerce giant giant in content: in addition to the ebook and the newly acquired WP, ??Amazon has many strings to its bow. In 2007 he launched his store digital Mp3, and seems on the verge of launching a music streaming service. He then founded the Amazon Game Studios, dedicated to the development of video games, a digital marketplace of art (Amazon Art, which distributes actual artwork selected from the best galleries), the service of video-on-demand Amazon Instant Video and between little even one study (predictably called Amazon Studios) for the production of video material (film, but also series to episodes) o riginal. The company is cautious about commenting, but considering it intriguing and possible having regard to its editorial offering, the thesis of a smartphone model supported by the “content-driven”. However, not cross-out the possibility that Amazon actually launches a phone. Some evidence collected over the past two years, in fact, confirm that Amazon is actually working on this front. The purchase of the software house Evi, for example, detected for 17 million pounds and producing an app ‘digital assistant’ Siri like iPhone. But even taking the former general manager of Windows Phone Charlie Kindel seems an indication. Analysts, then, provide the company’s entry into the smartphone market even after the end of the year, and numerous rumors appeared this year, in addition to the Wall Street Journal and Bloomberg also Cnet, confirm the hypothesis. In particular, according to press Amazon would be working with the Asian manufacturer Foxconn & #8211; which also manufactures Apple’s iPad – or its subsidiary Ensky Tech, which deals with the manufacture of Kindle Paperwhite, one of the readers of e-book company’s Bezos . Thus, as shown by the rumors and analyst reports, the Kindle Phone should be a large terminal: screen for more than 4 inches, perhaps even capable of displaying 3D. The smartphone should be to expand the product line and how the Kindle tablet would have an operating system derived from Android. Granted the presence of integrated software Amazon, as is already the case on Fire. Specifications still level, which combine to create a smartphone first-phasic, but still be able to compete with Apple and Samsung, if not on the functions at least in terms of quality but also in price. Although not free, in fact, still would have a price-point content, between 150 and 200 dollars, as usual Amazon. Apple has warned: its new iPhone 5c, the long-awaited low-cost version of the world’s mos t popular smartphone, may have a new, strong competitor.