Tuesday, May 17, 2016

Amazon sells the Kindle Fire to a euro. But it is a mistake – La Stampa



 

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Amazon sells the Kindle Fire to a euro. But it is a mistake

The Italian site the wrong price has sparked the race to purchases of the popular tablet. The company has, however, announced that it had canceled orders

Italy Amazon sells the Kindle Fire at 1 euro. Due to an error, for a few hours the customers of the popular e-commerce site could begin purchasing procedures of the new tablet , the price of that one euro, instead of 59,99 of the ordinary price list.

To the majority of them the order was canceled, because, as Amazon says unofficially, is arrived only the first email, one that confirms the order but not ‘acceptance of the offer. ” Soon after, in fact, buyers came another email announcing the cancellation of the order: “Dear customer, we inform you that we have canceled your order, due to an error in the following article. ‘

As for those who came the second “shipping confirmation notice” that establishes the acceptances, and that “will also contain information relating to the shipment of the product” will actually be sent the Kindle . In short, everything according to the Regulation, which prescribes in detail the various phases of the purchase.

In the Amazon forums and on Twitter, customers, and for a short time took advantage of the error, they protested to the post and requests for clarification. The official’s response is this: “For a short period of time, on Tuesday morning, the Fire tablet was offered on Amazon.it with an incorrect price. As soon as we became aware of the situation, we corrected. We are notifying all affected customers that their orders were canceled. We apologize to our customers for the inconvenience. ”

HOW DOES A PURCHASE ON AMAZON

It all begins with the emptying of the cart where the customer proceeds to purchase. From that moment the order is valued by the seller. Amazon, but also all other sales platforms, rely on their PSP (payment service providers), which manages the transactions and verifying the credit card and its coverage. A once you pass this step, the purchase is authorized and the amount actually charged.

It is not the first online store that makes mistakes on the price. In August 2014, the customers of the platform The Feltrinelli.com could order the Kobo Aura HD priced at zero euro (excluding postage), instead of 149 €. Even then, it came the official mail of purchase cancellation. Not only that, the conditions of sale, the company also has a specific clause in the event of technical errors, and those who could not buy the product at the super affordable price but wrong, there is always the chance to send a new order. But with the right price.

 

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