participation, interactivity, and plenty of information are the distinctive ingredients offered by Web 2.0, which has allowed an increasing number of users to collect, edit and disseminate in cyberspace the content they produce and packaged. The Fan fiction represent excellence for content generated by users who have obtained a great success in the network, and this huge popularity has not gone unnoticed by Amazon , who, through the online service Worlds Edition and profitable agreements with leading production houses, plans to transform the stories produced by users in ambitious earning potential.
now the vitality of the network pushes the audience of traditional media in continuous search of new entertainment experiences that occur in many different ways, in fact, consumers media products, as viewers of the television series or avid readers of novels, using the tools offered by the new digital media to appropriate, mix and revisit to your liking works previously packaged by the original authors.
The trend described above marks the decline of the traditional distinction between producers and consumers of cultural goods and the birth of the new figure of the prosumer (fusion of the words producer and consumer), which represents the abandonment by the public of the role of passive component in the communication process and its transformation into an active agent capable of intervening in the production of media content .
Henry Jenkins describes fans , or fans of the many works produced by the culture industry, as users active constantly immersed in this process of manipulation of meaning: the contents the mainstream media are borrowed, reworked and re-released by the fan community, in order to assert their skills on the original texts, readapting to suit your fantasies and use them materials as the basis of their social interactions (Jenkins 2010).
notes Fan Fiction , or FanFic, are nothing more than a famous example of the breadth of content produced and distributed by the users of the network: a Fan Fiction is a story inspired by a comic book, a book, a TV show or a film, which is narrated and written by a fan with the aim of sharing it with other people who follow his own passions , this narration amateur can modify or extend the original plot, focus on minor characters, create completely new relationships between existing or introduce new ones.
Before the popularity of this large amount of user-generated productions, Amazon , one of the leading international giants of e-commerce, offers the launch of a new publishing market full blown through the online platform Worlds Kindle. I the new service would allow the authors to profit amateur fan fiction on their production , or to 35% of net income on the basis of the actual selling price for works consist of a minimum of 10,000 words (20% for those who write shorter pieces to from 5,000 words). Obviously the FanFic, to be marketed, must respect the copyrights to protect the original author as a result, the writers can draw only to certain securities granted by production houses Thanks to a series of agreements tight with Amazon.
Ultimately, this new service offers fans, not just the ability to produce amateur content freely without colliding with the interests of authors officers, but also to derive earnings from their creative work. But what will be the reaction of those involved? How will they react in the face of conditions imposed by the marketing activity has always been synonymous with passion, freedom and social sharing?
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