Wednesday, August 19, 2015

Amazon, Kindle and Liquavista: important news, but not necessarily in color – HDblog (Blog)

Amazon , Liquavista and a brand new ebook reader in color, is one of those stories that from time to so they come out in search of confirmation. We know that Liquavista is part of the company Jeff Bezos from spring 2013, since Samsung has transferred the ownership after trying to figure out how to exploit that particular technology on tablet and ebook reader. Since then no longer happened.

Now Amazon publishes the video “ Meet the Team Liquavista ” in his Youtube channel, and replaces the old logo with a new liquavista.com and modern. And all this is done close to the autumn, the end of summer, historically a good time for the presentation of the new Kindle . It may be a coincidence? Perhaps, but the whole operation recalls the activities that are done in order to create a brand, to introduce it and to create us a story. On the other hand, because Amazon would have to officially present the acquisition of Liquavista only now, only 2 years after ?

You may be around the corner a device based on the electrowetting display , maybe an eReader. Here we go back on the myth of the Amazon Kindle Color, and the ability to reproduce the colors washed out just right with a refresh rate much higher (then a fluidity of animations) of any e-paper technology known. In these terms, the result would be an ebook reader different from everyone else, to be used for magazines, PDF and web pages, without resorting to the LCD and make it, then, a tablet in the Kindle Fire.



 

The question is: you feel the lack of a device like this? Years ago there were other needs, now would make sense to propose an alternative just more comfortable to see but probably more expensive, the tablet Android, iOS and Windows?


 

I do not believe, and in fact I agree with the assumptions made by allesebook.de: Liquavista not just color screens, but also panels in black and white (should say: grayscale) based on the same operating logic but with a reflectance and a contrast ratio really next to the paper printed . If an E-Ink Paper comes to 44% reflectance and 15: 1 contrast ratio, a Liquavista is 60% and 12: 1. The printed paper is about 70-80% and 12: 1.

In short, colors aside, the result would be an e-book reader with a screen other than the usual, somewhat better than the E- Ink also in visualization and rendering of the generated page, certainly more flexible.

It would also be a way to new value to the market , to make the leap and propose a top-eReader of-range that can return to justify a price higher. Now that the display of his device 300PPI better was achieved by low-cost, Amazon could use Liquavista to take a step further. And maybe already the Kindle 2 Voyage data for November 2015 could be the first to make use of them.

PS: and if Amazon was thinking, instead, to a smartwatch?

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