One of the features of Amazon certainly, since its inception, the constant search for the change, but most of the perfect customer experience . In recent years, the company of Jeff Bezos squeezes the eye to the world of ‘ Advertising .
Amazon Group , the internal network specifically devoted to advertising online and started nearly a decade, the Seattle company aims to provide innovative services dedicated to large companies looking for engagement and visibility for their brands. In previous years, the company has tested Bezos new advertising strategies , using their own online platforms and their mobile device. In particular, in 2011 Amazon has adapted the logic of the product placement to his reading devices: buying a “Kindle with Special Offers” at a reduced price (about $ 25), the user, in fact, it allowed the display of short sponsored ads of their digital content. Even on Planet eBook thought we had the potential, and the possible negative consequences of reading experience for the user, the banner advertising to integrated ebook .
”, ‘clear’ => ”, ‘margin_top’ => ‘ ‘,’ margin_bottom ‘=>’ ‘,’ padding_top ‘=>’ ‘,’ padding_bottom ‘=>’ ‘), array (), array ()) -> ”, ‘clear’ => ”, ‘margin_top’ => ”, ‘margin_bottom’ => ”, ‘padding_top’ => ”, ‘padding_bottom’ => ”), array (), array ()) ->Recently, though, Amazon seems determined to capture a larger market share in advertising online , putting into play with competitors of excellence, such as Google. Objective? The answer is the quintessence of Amazon: experience better and more efficient for the consumer digital .
Among the companies that, in collaboration with Amazon Media Group, are looking for campaigns to promote the new digital, it offers Land Rover . The English automaker has tested the effectiveness of a “ branded ebook ” produced and distributed on the platform Edition . Feedback from readers has been positive, as stated with satisfaction Seth Dallaire , Vice President of Amazon Group. The engagement of users has been stimulated through the mode of promotion, the ebook fact “was not promoted as an advertising product, rather than as content.” The experience of an ebook sponsored, in short, seems to have reiterated the supremacy of content also in the advertising strategies online. Again, content is king
In Japan, however, growth in the world adv Amazon appears to be dictated by ” ebook brochure “. The recent campaign developed for the promotion of the new models of the automaker Nissan , in fact, has shown how this new digital tool – already well established in the Japanese market – will become indispensable for all car manufacturers (and not only). The collaboration between Amazon and the Japanese company aims to understand how digital tools, such as’ ebook format brochure , may potentially provide feedback, for example, the number of visitors of car dealerships or on data sale of new vehicles. Amazon also reflects on the possibility of exporting the use of this new format also in foreign markets.
Amazon Media Group, in short, seems determined to increase its network of partner companies, providing visibility of tablet, e-readers and on its web pages, looking for A new way to tell the brand , promote it and make it recognizable .
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