Mini Tablet: Kindle Fire, iPad a spot against Air and Jony Ive

Wednesday, December 4, 2013

Kindle Fire, iPad a spot against Air and Jony Ive - WebNews

Amazon launches a TV commercial for its Kindle Fire HDX, where the iPad takes aim Air and in general the whole Apple, especially Jony Ive.

Floriana Giambarresi , December 2, 2013, 14:57

Amazon joins Samsung, Microsoft and other companies that have proposed anti-advertising Apple launching a new TV spot dedicated to your Kindle Fire HDX, which takes aim The new iPad Air and all the style of Apple’s marketing, including Jony Ive messages , the genius behind the design of the products with the bitten apple.

In the spot

Amazon highlights the weaknesses of the iPad Air in respect of its Android tablet, with features executed with a vague turn on British and a tone of voice that resembles that used by Jony Ive just for the advertising of products Cupertino. In particular, it aims to discredit the lightness of the iOS tablet , a feature that Amazon responds with a weight of less than 20%, a display HDX superior quality and number of pixels, and a price of $ 349 499 Apple against the proposal.

advertising Amazon concludes with an iPad Air literally defeated by the rival Android device, and it is with this spot that the Seattle group is preparing for the next season of Christmas festivities, imminent though the United States has already begun practically with Black Friday, along with Cyber ??Monday today solely dedicated to electronic devices.

How

concocted by the company of Jeff Bezos Kindle Fire to push the HDX does not, however, exceed the mockery of the iPad Air as did the other rivals. We just have to think of the campaign Scroogled organized by Microsoft to discredit Google and its products. Even Samsung and other companies have tried to push proprietary devices discrediting opponents, in a manner similar to what was done right from Amazon.