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Kindle Paperwhite was the best Christmas present bought on Amazon.it. Customers Italian for gifts preferred electronics products.

Philip Vendrame ,

Kindle Paperwhite was the second most purchased during the festivities of Christmas Amazon Italy . The giant of ‘ eCommerce has indeed unveiled Christmas gifts bought more in 2014 on Amazon.it, where’ free dominates the Amazon bestseller list where Kindle Paperwhite, the e-reader with a high-resolution display (212 ppi) with built-in light of the new generation is the most chosen, followed by the Kindle, with anti-glare touch screen and WiFi connectivity; many have also chosen to give a gift certificate to buy on Amazon.it.

As emphasized, Xavier Garambois , Vice President of Retail Amazon EU, Italians in 2014 Christmas preferred undoubtedly electronics products. Moreover, in this festive season, Italian consumers have gathered with family and friends to enjoy a movie, music and video games with titles very popular. The electronics products were therefore the great protagonists of the Christmas sales of Amazon.it and therefore not surprising if in the Top 10 of the products most purchased in the period November 1 – December 19, with 7 products belonging to this particular category.

The best-selling Christmas Amazon.it

  • Kindle Paperwhite
  • Kindle
  • Gift Amazon.it
  • Just Dance 2015 (Video Game)
  • Samsung M3 1TB USB 3.0 / 2.0 External Hard Drive 2.5
  • Google Chromecasts GA3A00034A24 HDMI Streaming Media Player, Black
  • FIFA 15
  • Samsung I9301 Galaxy S III Neo Smartphone 16GB, White
  • Princess Elsa Mattel
  • Twister Hasbro

During the Christmas season Amazon.it showed also an important historical record of sales, a figure that demonstrates the growing passion of Italians for buy online . The spike in sales was reached December 15 with about 396 261 products ordered at a rate of over 4 per second.