The tablet market is evolving and Apple, since 2010 leader in the industry, is gradually ceding some market share eternal rival Google. In this scenario, Amazon has found its place in the market due to the series Kindle products that arise as digital book readers, but which, thanks to the Fire model, have entered into homes of many avid readers and not just as some real tablet handyman.
The challenge this year is to repeat, with Google recently announced that the new Nexus 7 and Apple is preparing to unveil the iPad 2 and the iPad mini “standard” fifth generation. Amazon , on his side, has recently unveiled the new Kindle Fire HDX of 7 and 8.9 inches with a proprietary operating system Fire OS.
Regarding the HDX Kindle Fire 7 , improvements compared to the previous generation model can be found in the high-resolution screen (1,920 x 1,200 pixels with 323ppi) HD panel that challenges the Google Nexus 7, in the quad-core Snapdragon 800 of the latest generation with 2 GB of RAM and a new GPU which should provide high performance graphics and never seen, until now, on an Amazon Kindle. The camera of the new Kindle Fire 7 HDX is a 5 megapixel lens with f / 2.2. The new HDX Fire 7 also offers a renewed listening experience – enhanced by audio Dolby stereo – and optional support to 4G technology, to sail at full speed outside the home.
Speaking of autonomy, Jeff Bezos , CEO of Amazon, said that the new Kindle HDX 7 will have a range of less than 17 hours of reading, down to 11 if you using the tablet to perform different operations (such as Internet browsing, sending mail, etc.). As for prices, the new Kindle HDX 7 will be available – for now only in the United States, from October 18 – from $ 229.
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Turning to the larger model: Kindle Fire HDX 8.9 has the same processor in the younger brother, namely a quad-core Snapdragon 800 2.2 GHz and 2 GB of RAM. In addition to size, which increased from 7 to 8.9 inches diagonally, the screen of the new Kindle HDX 8.9 has been improved and offers a much higher resolution (2560×1600 pixels). Even in this case, to find the edge Fire OS 3 “Mojito” that leads on Fire HDX 8.9 that we find the same additions of HDX 7, including the key “Mayday”. Compared to the 7-inch model, the new Kindle Fire HDX 8.9 also improves the camera, which goes from 5 megapixels to 8 megapixels of the pocket model, keeping the opening to f / 2.2 . Even in this device we find support to Dolby stereo, for better sound quality, and a module 4G optional for outdoor navigation at high speed. Speaking of autonomy, Fire HDX 8.9 will be able to stay on for 11 hours, which rose to 17 when using the tablet just to read (same autonomy HDX 7). The Kindle Fire HDX 8.9 will be available in the United States from 18 October and will cost $ 379, 150 more than the smaller model.
At the moment Amazon has not announced a date launch of the new Kindle Fire for Italy or, more generally, for Europe. Unknown even launch prices of the two devices, although it is not expected from Amazon is one important difference (obviously unfavorable) compared to U.S. prices.
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As usual, Amazon chooses to focus on their software: With regard to the operational, the new Kindle Fire mount a modified version of Android , called Fire OS 3 “Mojito” , which is the latest version of the platform designed by the same Amazon to offer a better integration between the system, applications and services for the user. As main novelty in terms of functions, Fire OS 3 button adds “Mayday” designed for the user stuck that need to request direct assistance at any time of the day . By pressing this button, it will appear in a video technician who will listen and possibly solve the problems reported by the user. If necessary, the technician will also take over the tablet at a distance and operate in place of the owner to overcome those difficulties. An interesting feature, but probably reserved solely for American user.
Other interesting additions Fire OS 3 concern the function “Quiet time” – a sort of “do not disturb” virtual – that allows you to hide any type of notification or standby while using the Kindle, integration with Goodreads for lovers of reading “social”, Prime Instant Video to download and update the app, X-Ray for Music In order to read the text of the song playing and to recognize the soundtracks for movies and TV series, and Miracast , to bring the content Kindle on the TV-style Apple’s AirPlay. As for the GUI, Amazon says farewell to big icons on the previous versions of Fire in OS function of a grid view.
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