The Washington Post? Could land free on Kindle. That’s the first step of the strategy “Rainbow” developed by founder Jeff Bezos of Amazon, which last year bought the Washington Post for $ 250 million. Bezos will converge on the contents of the Post free Kindle reader, the tablet ownership of the e-commerce giant. A move that has a very specific goal: to increase readers on mobile devices using an existing support and especially “home made.”
The rumor has been anticipated by Bloomberg Businessweek magazine. The app is already installed on the latest pattern that will churn out a quick house Amazon: Kindle Fire 8.9-inch, and will feature content appropriate and optimized for tablets. On competing platforms, Apple and Google, reading the newspaper will be at an additional cost. A strong renovation project that also part of the appointment of the last director of the Post: Fred Ryan, a former assistant to President Ronald Reagan and a founder of the news website Politico.
And the ride continues not only online but also offline as it was announced the opening of its first physical store Amazon in downtown New York, a kind of concept store, a store similar to Apple where you do not just buy but wears a ‘ experience dedicated to the philosophy of the brand. But it’s all still a hypothesis. According to reports in the American press could be a place where customers will exchange goods or simply pick up their online orders clicked. In all cases a sensational entry into the old world of the shelf, to touch and see, then, if anything, to buy.
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